
As a B2B copywriter, you aren't just paid to write pretty sentences.
You are expected to be an instant expert on Cloud Security, Fintech, or SaaS Logistics.
But the reality is exhausting:
The Research Black Hole: You lose hours trawling through Reddit, Wikipedia, and dense whitepapers just to understand the acronyms.
The "Generic" Trap: Without deep insight, it’s hard to find a unique angle—so the copy feels fluffy and doesn't convert.
The Deadline Crush: You’re forced to choose between thorough research and hitting the deadline.
I don't write the copy. I build the foundation
so you can write the copy.
I provide premium, technically robust
Content Briefs that include:
The "Un-Googleable" Insights: Contrarian angles and "Gap Analysis" that separate your content from the Top 10 search results.
SME-Level Depth: The specific jargon, acronyms, and pain points actual users care about—defined and explained.
Verified Data: Fresh statistics (with sources) to back up your claims.
The "IT Director" Perspective: I spent 10 years as a National IT Director. I know the pain points of your target audience because I was your target audience.
Certified Copywriter (AWAI): I’m not just a techie; I’m a trained copywriter. I understand why you need a hook, a unique mechanism, and a benefits-focused lead.
JAD Facilitator Experience: My background in Joint Application Design means I am expert at gathering scattered requirements and organizing them into a coherent structure.
AI-Enhanced Efficiency: I combine 45 years of human intuition with cutting-edge AI research tools to get you deeper insights, faster.
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I Define the Requirements: Who is the user? Who is the buyer? (Sometimes they are different—I know this from my sales days).
I Map the Architecture: What is the logical flow of the argument?
I Debug the Jargon: I flag terms that sound fake and replace them with the language insiders actually use."
