45 Years of Tech Experience.
Now At Your Service.
I am not just a researcher who knows how to use Google. I am a technology veteran who has spent four decades building, selling, supporting, and buying the very solutions you are writing about.
My career began writing COBOL for Prudential Insurance and evolved into 45 years of deep immersion in the tech sector.
I’ve Built It: From coding mainframes to designing web architectures.
I’ve Sold It: I spent years in Medical Systems Sales and small business software. I know the pressure of the sales cycle.
I’ve Bought It: As the IT Director for a national financial services firm for 10 years, I was the person deciding whether to sign the check. I know exactly what makes a decision-maker roll their eyes at fluffy copy, and what makes them lean in.
In my final role in corporate IT, I consulted as a JAD (Joint Application Design) Facilitator. My job was to bridge the gap between business needs and technical requirements. Following a final consulting role in Moscow, I retired from the corporate world but not from the digital one.
I realized that the B2B writing world has a problem: The writers know how to write, but they often struggle to understand the complex "nuts and bolts" of what they are selling.
I studied Copywriting with AWAI (specializing in B2B and Video Scriptwriting) to learn your language. Then, I spent the last two years mastering Generative AI for content development.
Today, I run the Technology In Our Lives newsletter and offer premium research services to B2B copywriters.
When you hire me, you aren't just getting a list of links. You are getting a Content Brief built by a former IT Director who knows how to translate "Tech-Speak" into "Sales-Speak."
