Stop Drowning in Browser Tabs.

Start Writing High-Converting B2B Copy.

If you spend 70% of your time researching

complex tech topics and only 30% writing.

Let’s flip that ratio.

I provide the deep-dive research briefs you need to

write with authority, speed, and confidence.

The "Blank Page" isn't your problem. The "Information Gap" is.

As a B2B copywriter, you aren't just paid to write pretty sentences.

You are expected to be an instant expert on Cloud Security, Fintech, or SaaS Logistics.

But the reality is exhausting:

  • The Research Black Hole: You lose hours trawling through Reddit, Wikipedia, and dense whitepapers just to understand the acronyms.

  • The "Generic" Trap: Without deep insight, it’s hard to find a unique angle—so the copy feels fluffy and doesn't convert.

  • The Deadline Crush: You’re forced to choose between thorough research and hitting the deadline.

I am your Secret Weapon against "Writer’s Block."

I don't write the copy. I build the foundation

so you can write the copy.

I provide premium, technically robust

Content Briefs that include:

  • The "Un-Googleable" Insights: Contrarian angles and "Gap Analysis" that separate your content from the Top 10 search results.

  • SME-Level Depth: The specific jargon, acronyms, and pain points actual users care about—defined and explained.

  • Verified Data: Fresh statistics (with sources) to back up your claims.

The Result? You skip the "confusion phase" and

go straight to the "drafting phase."

You look like a genius to your clients, and

you get your weekends back.

Why Copywriters Trust Me With Their Toughest Briefs:

  • The "IT Director" Perspective: I spent 10 years as a National IT Director. I know the pain points of your target audience because I was your target audience.

  • Certified Copywriter (AWAI): I’m not just a techie; I’m a trained copywriter. I understand why you need a hook, a unique mechanism, and a benefits-focused lead.

  • JAD Facilitator Experience: My background in Joint Application Design means I am expert at gathering scattered requirements and organizing them into a coherent structure.

  • AI-Enhanced Efficiency: I combine 45 years of human intuition with cutting-edge AI research tools to get you deeper insights, faster.

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"Most researchers just give you a 'Data Dump.' I give you a Content JAD (Joint Application Design) Brief.

  • I Define the Requirements: Who is the user? Who is the buyer? (Sometimes they are different—I know this from my sales days).

  • I Map the Architecture: What is the logical flow of the argument?

  • I Debug the Jargon: I flag terms that sound fake and replace them with the language insiders actually use."

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